Still got questions? We got you!
Frequently Asked Questions
?What AI tool does this work with?
The Content Department was built for Claude, and that's where we recommend installing it. It's what we use ourselves and where you'll get the experience you see on this page.
If you're a committed ChatGPT user, you can adapt the department to work there too. But if you're asking us which one we'd choose for this, Claude.
?Will this break what I've already set up?
No. Your department installs alongside whatever you've already built. It doesn't overwrite your projects, your instructions, or any voice work you've already done. The Welcome Wizard actually asks about what you've already got, so your department can use it rather than ignore it.
?Is this just a bunch of prompts?
No. A prompt sits there waiting for you to tell it what to do. These are four agents with defined jobs, working to a plan, off a shared brain that knows your business. Your researcher goes and does her job every month whether you ask her to or not. That's the difference, and it's why your content gets better every month instead of staying exactly where it started.
?Do I need to know how to build AI agents?
Not even slightly. They arrive pre-trained. The Welcome Wizard does all the customising by asking you questions about your business. You never write a prompt or configure a thing.
?What if I've tried AI content before and it sounded terrible?
That's because you were doing it in a blank chat with nothing behind it. Here, one of your four hires is an editor whose entire job is making sure nothing leaves sounding like AI, checked against your voice, every single time. My clients constantly get asked "who's your copywriter?" because it sounds so good.
?Will this work for my business?
YES. The default set-up is built around selling online coaching programs, courses and services, so if that's you it works straight out of the box. If you sell something else, the Welcome Wizard walks you through customising the whole department to your business, your offers and your niche.
?Are there ongoing costs?
No subscription. No recurring anything. You pay once, it's yours, and you use it every month for as long as you want. The only other thing involved is your Claude or ChatGPT account, which is unchanged either way.
?How long does it actually take each week?
Up to 30 minutes with your writer and editor, plus one longer session at the start of each month with your strategist. The first time takes a bit longer while you get everything set up.
?Will this work if I have a small audience?
YES. The Content Department is built to create content that converts the right people. Small, engaged audiences respond really well to content that speaks directly to them, and that's exactly what this produces.
?How do the Designer and Publisher add-ons work?
The Designer turns your finished week into carousels and stories using our Canva templates, auto-populated in seconds. The Publisher pushes your finished month into your CRM as a content calendar and assigns every piece to your VA. Both are optional, and both are right there in the checkout.